LinkedIn | the 2011 résumé

acBy now, we all know about Facebook and Twitter.  It would be surprising if you are not using one of both of these services on a weekly (if not daily) basis.  If you keep up with this blog, you are aware of the benefits of these services and how to use them appropriately . . . but what about LinkedIn?

LinkedIn can be described as: ‘professional Facebook’, however, LinkedIn describes their service as follows:

LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

There’s the official definition, but let’s look at how you can use LinkedIn to get the maximum amount of value.

NOTE:  the following ideas are just a few of the excellent ways to use LinkedIn.

If you are a Salesperson . . .
If you are trying to penetrate an organization and having trouble getting an appointment – try searching the company name and seeing if you have a connection there.  If not, does a contact at that company have a shared connection with you?  Reach out – it’s safe and easy.

Also, in sales, your prospect is buying ‘you’ as well as the company, make sure your profile is up-to-date and you have lots of good recommendations.


If you are in Human Resources . . .
As you are interviewing prospects, ask yourself what it says about someone who has a solid LinkedIn profile vs. someone who has a weak profile (or no profile at all)?  What does it say about someone who has taken the time and effort to stay on top of this vs. someone who hasn’t?  What level of enthusiasm do they have about their career in either case?

If you own a company or are a C-level executive . . .
Why not occasionally check your employee’s profile to make sure they are not actively pursuing employment or setting themselves up for a career change?  Could be the insight you need to retain great people or let not so great people find greener pastures.

If you are a Job Seeker . . .
If it is not apparent to you why you should be using LinkedIn, then you may want to do some soul searching. . . .

Looks like it’s time to join the “IN” crowd!! 
If you want some more info, please let me know:

Terry Robinski | terry@aisoftwareinc.com

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