Every business needs a strong online presence in order to flourish in today's business climate. But a great product line and a well constructed website aren’t enough to get your business at the top of Google search results. So, how do you master the mysterious world of organic search engine optimization (or, SEO)? With a good strategy and a few tricks.
SEO is the method of how search engines, like Google or Bing, rank web sites.
It used to be that search engines would use the frequency of keywords as a primary method for how to rank sites, but that led to a lot of useless web site babble and inaccurate search results. Which is why Its no longer as simple as how often a keyword or phrase is stuffed within a page or post; Google has gotten more sophisticated than that, taking all manner of factors into account.
Now, how often your site is linked, how often your pages are shared on social media (like Facebook or Google+), keywords in the page titles and meta descriptions are the kinds of factors weighed and measured in Google's ever-evolving analytics algorithm.
This is where the Organic SEO comes in.
How you employ those factors and how well the information you present on your site is received by the public determines your search engine ranking; below, of course, the paid advertisers which claim the top 3 or 4 spots on any given page of search results.
What this means for any business, from startup to the well established, is that in order to score the top (unpaid) spot, your company should:
- Present relevant, well written information on your web site that your client base can use and will be interested in sharing with others
- Carefully consider page titles so that they incorporate keywords important to your audience
- Establish and maintain a social media presence through popular sharing sites like Facebook, Twitter and LinkedIn
- Post frequent, informative blog posts on your web site; this not only offers your client base information to share with others interested in your product or services but also refreshes content on your site regularly, something search engines like
Of course, all of that is essentially a full time job in-and-of-itself. Working it into an already demanding schedule is nearly impossible, which is why so many companies start out with good intentions and end up abandoning their Facebook page or letting their blogs lie fallow after a couple of great posts.
This leaves companies with essentially two options: bring a social media, web site guru on staff and task them with keeping your company at the top of search engine lists or outsource it. Either way, when you have someone assigned to updating your webpage, maintaining your blog, and managing your social media accounts, you can get on with the business of running a business.
AI Software offers a variety of services that will keep your company at the top of the heap—from web development to social media management. We use a unique blend of traditional SEO and mini-sites (links within your site) to improve your ranking.
To find out today what we can do to help you stand out from the crowd, contact us today by filling out this form (https://www.aisoftware.us/form.aspx?ID=1002) or giving us a call at 866.987.8889.
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