These Social Media Stats Will Blow Your Mind



  • There are now more than 800 million active Facebook users (this was reached on July 1 2011)
  • 200 million accounts were added in 2011
  • Facebook is the most visited website on the internet (reaching one trillion pageviews on June 30 2011)
  • 11% of the world population has a Facebook account
  • There are more Facebook users than cars (800 million vs 750 million)
  • 50% log onto Facebook every day
  • The average user has 130 friends and is connected to 80 pages, events and groups
  • The average user spends 700 mins per month on the site
  • Every 60 seconds on Facebook there are:
    •510,000 posted comments
    •293,000 status updates
    •136,000 uploaded photos
    •30 billion pieces of content are shared each month
  • Facebook reached 55%  of the world’s global audience accounting for roughly 75% of time spent on social networking sites and one in every seven minutes spent online globally
  • Facebook is blocked in China
  • Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed
  • 20 million Facebook applications are installed per day
  • Over 250 million people access Facebook via their mobile phone
  • In just 20 minutes, over 1 million links are shared, 1.5 million event invites are sent, 1.8 million statuses are updated, 2 million friend requests are accepted, 2.7 million photos are uploaded, 2.7 million messages are sent and 10.2 million comments are made
  • More than 2.5 million websites have integrated with Faceboo

FB Business

  • FritoLay set a World Record with 1,575,161 Facebook likes in 24 hours on April 11 2011
  • 95% of Facebook wall posts are not answered by brands
  • Auto-posting to Facebook decreases likes and comments by 70%
  • 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook
  • Two most popular reasons for liking a brand on Facebook: 1. because they are a customer (58%), 2. to get access to discounts and promotions (57%)
  • There are over 36.5M fans of Coca-Cola on Facebook


  • Twitter has 225,000,000 users
  • 100 million of these users are logging in at least once a month, 50 million are logging in every day
  • 190,000,000 tweets are sent on average per day
  • 1 billion tweets were sent every five days in 2011
  • The record is 25,088 tweets per second (when Castle in the Sky was broadcast in Japan)
  • A great majority of tweets are just 40 characters long
  • The average user has 115 followers
  • Lady Gaga is the most followed person on Twitter with over 17.8M followers
  • 40% of Twitter users don’t tweet, but instead use it to keep up to date
  • 55% access Twitter via mobile
  • Twitter handles 1.6 billion queries per day
  • Nearly 500,000 users are added each day
  • About 21% of Indonesians are on Twitter, making them the most Twitter-addicted nation
  • Japan is the only country where Twitter is more popular than Facebook

Twitter Business

  • 34% of marketers have generated leads using Twitter and 20% have closed deals
  • Tweets that include verbs have a 2% higher shareability than average tweets


  • LinkedIn has 135,000,000 users (as at Nov 2011), up from about 85 million in late 2010
  • Every second two new users sign up
  • Age demographics are: 21% 18-24, 36% 25-34, 36% 35-54, 7% 55+
  • LinkedIn membership includes executives from every company listed on the Fortune 500
  • 49% of LinkedIn users have a household income over $100k


  • YouTube has 490 million unique visitors per month (as at Feb 2011), which generates 92 billion page views
  • In 2010 YouTube reached 700 billion playbacks
  • 35 hours of video is uploaded every minute
  • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  • Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)

Google Plus

  • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter 780 days and Facebook 852)
  • Google Plus experienced an increase of 55% in traffic in December 2011 from November 2011
  • Though Google+ is secretive about the number of users, it has been reported that there are 62 million Google+ users (Source: Paul Allen)

Other Social Networks

  • 3,500 photos are uploaded each second on flickr
  • Flickr hosts over 5 billion images
  • Instagram reached 13 million users 13 months after launch
  • There are over 150,000,000 photos uploaded with instagram
  • Foursquare sees 2,000,000 check-ins a week
  • 15 million people have Foursquare accounts (as at Dec 2011)
  • Wikipedia hosts over 17 million articles
  • There are over 91,000 Wikipedia contributors

QR Codes

  • QR code uptake has increased 4589% from early 2010 to early 2011
  • 56% of QR codes appear on product packaging
  • The majority of users expect to receive a coupon or deal from scanning a QR code
  • 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
  • 68% of QR codes are scanned via an iPhone

General social media statistics

  • Women are more active on social media than men – 55% vs 45%
  • Social media is responsible for one third of the web traffic in Malaysia
  • North American consumers show the strongest interest in using social media for deals (45%), followed by consumers in Asia-Pacific (34%) and Latin America (33%)
  • A 2011 study confirmed that social media users dine out more and are more likely to become return customers
  • 43% of all online consumers follow or are a fan of a brand
  • 57% of people talk to people more online than they do in real life
  • 15% of 16-24 year olds prefer to receive customer service via social media over any other method, compared to just 8% of 25-34 year olds and 3% of those aged 35-44
  • Social media use is becoming much more even across age groups (see graph below)


  • Facebook alone accounts for 10% of all mobile data on the iPhone
  • Globally more people own a mobile phone than a toothbrush
  • There are over 500,000 apps in Apple’s App Store (as at Dec 2011)
  • There are 400,000 apps for the Android operating system (as at Dec 2011)
  • Of the world’s 4 billion mobile phones, 1.08 billion are smartphones
  • Smartphone users are twice more active on social media than non smartphone users
  • 60% admit to using their device while going to the bathroom
  • 86%  of mobile users are watching TV while using a mobile phone
  • Over 200 million access Facebook from a mobile device and 91% of all mobile internet use is “social” related
  • By 2014 mobile internet use should overtake desktop internet use
  • ½ of all local searches are done on mobile devices
  • Half of Twitter’s users use Twitter on their mobile
  • There are 200 million + views of YouTube clips on mobiles every day

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