YouTube as a Business Tool?

youtube The growing popularity of social networking on the web has not only grabbed the attention of the world, but also caused those in the business community to ask: 

'what benefits are there for using YouTube for my business?'

While the answer to this question cannot be covered in a single blog post, we would like to educate and inform you of how YouTube can be used to increase the value of your organization's online presence.

Many think of YouTube as an entertainment site, however the landscape of the web is rapidly changing and the superb technology offered  by YouTube will allow your organization to use this application for much more than entertainment.

Here are a few ideas on how to utilize YouTube as a business tool:

Credibility - record your satisfied customers and post videos to YouTube.  When a prospect asks for references, direct them to your YouTube Channel or email video links to them.  View an example HERE.

Instructions - record instructions for your products/services/policies.  Email these links appropriately or embed into your website.  Click HERE for an example.

Marketing - create a video that describes your unique products and services.  Utilize the video as a marketing tool by emailing or embedding into your website.  To see a sample of how this can work, click HERE.  

These are just a few ideas on how YouTube can help your organization.

For more ideas, click HERE to view an article from Web Worker Daily.

Also, don't forget that YouTube is owned by Google and instances of your company/organization within YouTube will improve your visibility to major search engines on the web.

For more information on how to maximize YouTube as a business tool, contact AI Software today!


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